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随着**生育政策的松动,以及80后陆续结婚生子,中国正迎来新一波生育高峰期,选择什么样的婴儿湿巾和纸尿裤,就成为这些准爸妈必须直面的问题。 With the loosening of the government's reproductive policy and the birth of children after the 1980s, China is ushering in the new wave of the peak of fertility. What kind of baby wipes and diapers should be chosen is the problem that these parents must face directly. 较新研究表明,近六成(66%)中国妈妈注重产品质量,其次是口碑(61%)方面的原因。只有86%的妈妈声称对透气性满意,满意度较高的则是柔软度(91%)、吸收能力(90%)和对皮肤温和不刺激(90%),这表明透气性是提高消费者整体满意度的关键。市场上的除了产品质量好和口碑好,一半(49%) 的妈妈还注重品牌效应。(49%)的妈妈要求方便使用,(40%)的妈妈要求容易携带。 The latest research shows that nearly 60% (66%) Chinese mothers pay attention to product quality, followed by word of mouth (61%). Only 86% of the mothers claimed that they were satisfied with air permeability. The highest satisfaction was soft degree (91%), absorptive capacity (90%) and mild skin irritation (90%), which indicates that permeability is the key to improve the overall satisfaction of consumers. In addition to good product quality and good reputation on the market, half (49%) of the mother also pays attention to the brand effect. (49%) the mother asked for easy use, and (40%) the mother asked to be easy to carry. 这说明中国妈妈注重考虑质量、口碑、透气性、品牌、方便便捷,这些因素方面的问题,并且在所有因素当中,婴幼儿纸尿裤的透气性是妈妈较主要的顾虑。目前,专为特定场合使用的婴儿湿巾也是值得重点投资的领域。进口婴幼儿产品占据市场大量份额,在过去五年里快速增长,而且随着中国的父母需求增多,该市场预计仍将继续增长。 This shows that Chinese mothers consider quality factors, word-of-mouth, breathability, brand, convenience and convenience. These factors are the most important concerns. At present, the baby wet towel for specific occasions is also a key investment area. Imported infant products occupy a large share of the market, which has increased rapidly in the past five years, and the market is expected to continue to grow with the increasing demand of parents in China. 值得注意的是,在婴幼儿市场占有量上,纸尿裤占**主导地位,在市场总销售额中占比97.7%,因为纸尿裤单价更高,而且进入中国婴儿市场更早。虽然婴儿湿巾在消费者中的渗透率高达99%,但由于消费者担心*问题,目前这部分市场进一步发展会很艰难。 It is worth noting that on the market share of infants, diapers play a leading role and account for 97.7% of total market sales, because diapers are more expensive and enter the Chinese infant market earlier. Although the permeability of baby wipes in the consumer is as high as 99%, the further development of this part of the market will be difficult at present as consumers worry about safety. 针对未来婴幼儿纸尿裤和湿巾市场,高级研究分析师李宇静这样总结道:“企业和品牌可以投入开发环保型和复合型产品以迎合消费者升级的需求。通过使用新技术,如二维码,来提高产品透明性,也是一种解决消费者对产品*担忧的方法”。 For future infant diapers and wipes market, senior research analyst Li Yujing concluded: "businesses and brands can invest in developing environmentally friendly and composite products to cater to the needs of consumers upgrading. By using new technologies, such as two-dimensional code, to improve product transparency, it is also a way to solve the consumer's concern about product security. 山东菲展国际贸易有限公司 联系人: 李杰 邮箱:feizhan@ 地址:山东省济南市天桥区水屯路46号山东北园装饰材料批发市场9区21号 网站/ 鲁商云 诺商商道系统,-专业互联网应用服务提供商: 诺商商道系统,-专业互联网应用服务提供商: 诺商基于多年的优化经验和品牌基础推出的诺商商道系统,诺商信息您身边的互联网*